Discover European Treasures organized a product presentation and live cooking show on December 7, 2022, at 5:00 p.m. at the International Centre for Culinary Arts (ICCA) in Dubai, UAE. This event featured a dynamic showcase of European products, combined with live culinary demonstrations by expert chefs, allowing attendees to experience the versatility and quality of the ingredients firsthand. The interactive setting at ICCA provided an ideal environment for participants to engage with the showcased products, learn new cooking techniques, and network with culinary professionals and industry stakeholders.