Project Partner


SonimpexTopoloveni bought the Topoloveni factory from the liquidator, in August 2001, at which point it began refurbishment at international standards. As a result of this investment, management and intense promotion that they did, Topoloveni Concentrated Plum Spread became a nationally recognized Romanian brand, also at European and international levels. In these conditions they gave up in 2008 to export bulk sell and put Topoloveni Concentrated Plum Spread on the shelves of retailers in Romania, with respect for the Romanian consumer’s health. To streamline production activity, they have invested in patenting Topoloveana confiture, in which have replaced sugar syrup with natural apple juice.

All of the products are functional foods with a particularly high quality, internationally recognized by the International Taste and Quality Institute, Monde Selection and Great Taste. The traditionalism, authenticity and uniqueness jam Plum Topoloveni of Topoloveni Concentrated Plum Spread were recognized and certified by the European Union with Protected Geographical Indication in April 2011 in Romania.

For 5 years Sonimpex was the only manufacturer that had Protected Geographical Indication (until April 2016).


  • 2002 - «Golden Brand» - a quality recognition of their main product Magiun de prune Topoloveniby UGIR (General Union of RomanianIndustrialists);
  • 2003 - Magiun de prune Topoloveniexport grew from 20 tons to 180tons;
  • 2004 – The registration of Magiun de prune Topolovenias a Romanian traditional product into the data base of the Romanian Ministry ofAgriculture;
  • 2008 - they applied with Ministry of Agriculture to obtain Protected Geographical Indication (PGI) for Magiun de prune Topoloveniandthey shifted from bulk exports to bottled products in jars mainly for the Romanian traditionalmarket;
  • 2008 – The product was tested in the Ministry of National Defense Laboratories. Following this processthey were granted the COD NATO Operator;
  • 2008 – They received the LAREX certificate (LAREX Laboratories is the national neutral testing and certification organization in Romania that is subordinated to the Office for Consumer Protection) for Magiun de prune Topoloveni-”a natural product without added sugar, preservatives and food additives, suitable for diabetics”.
  • February 2009 – Magiun de prune Topoloveni obtained national protection, this distinction was granted to them by the National Office for Traditional and Ecological Romanian Products, the first Romanian product to get this distinction, fact proved by the registration number,no.1.
  • 2009 -2010 they managed to enter with Magiun de prune Topoloveniin the biggest retail chains inRomania;
  • 2010 – they became Official Supplier of the Romanian Royal House with Magiun de pruneTopoloveni;
  • 2010 – they were awarded with their first ITQI Superior Taste Award by the International Institute for Taste and Quality; this recognition proves that beside its special nutritional qualities, Magiun de prune Topoloveni is one very tastyproduct.
  • 2010 - they received the award «Made in Romania» offered by BCR (the largest bank in Romania) and the «Ten for Romania» award offered by a Romanian broadcaster, ”RealitateaTV”;
  • 2010 thecompanydiversifieditsproductionanditregisteredthebrand“Topoloveana”attheStateOffice for Brands; this new brand stands for a variety of fruits preserves, sugar free, preservativesfree;
  • 2011 – they were granted with the distinction “ Sustainable Business Practices” offered by the Business Reviewmagazine;
  • 2011 – on the 8th of April 2011, The European Commission certified the product Magiun de prune Topoloveniwith The Protected Geographical Indication, the first certification given to a Romanian traditional product. «The Romanian specialty is now one of more than 1000 denominations for protected products, according tothelegislation for the protection of the geographical indications, origin denominations and traditional specialties» according to the official statement of the Commission. This publishing represents a recognition of the authenticity, tradition, history, reputation and the exceptional qualities of this product , placing it amongst the “premium category” of the fruitpreserves.
  • May 2011 – Magiun de prune Topoloveni became “ the ambassador of the good Romanian taste” as the result of a signed protocol between our company and the Ministry of Regional Development and Tourism; theRomanian tourist brand will be promoted for 1 year on the label of ourproduct.
  • 26 of May 2011 – Topoloveni plum spread and as a premiere, Topoloveana black cherry spread were awarded with two new Superior Taste Awarddistinctions;
  • 24 of May 2011 – Mrs. BibianaStanciulov, the General Director and owner of the company, was awarded with “Most Admired Business Woman of the Year” by the readers of Business Arenamagazine;
  • 19 of June 2011 – Mrs. BibianaStanciulov received the title “Honorary Citizen of Topoloveni” for the success of obtaining the European recognition of the area where the Topoloveni plum spread isproduced;
  • 27 of October 2011- SonimpexTopoloveni received the second title of Supplier of the Romanian Royal House for the variety of Topoloveana brand of fruit spreads and vegetables preserves. Thus all of their products are now being served on the table of the Romanian Royal family as a sign of recognition of the superior nutritional qualities of ourproducts.
  • January 2012 - their products received from Bio Romania “The Brand of Quality” – a plus of distinction of the high quality of these products than the other products that are found on the selves of the supermarkets, and the denomination of “Traditional Product recommended by Bio-Romania”( PRPB) for Magiun de prune Topoloveni (Topoloveni plum spread); the quality of Topoloveni plum spread was confirmed by the Bio Romania Association to be a traditional 100% traditional organic product (which is processed in conditions according to BIO standards and regulations);
  • May 2012 – three of their fruit preserves were awarded with the Superior Taste Award by the International Institute for taste and Quality in Burussels(; these are: the ecological blueberry preserves, the seabuckthorn preserves and plum and sweet almondspreserves.
  • November 2012 – the company received the ISO 9001:2008 and ISO 2200:2005 certifications for the quality and safety management system.
  • April 2013 - Monde Selection International Institute for Quality Selection awarded 3 of our products sent for analysis as it follows:
  • April 2013 - ITQI (International Taste & Quality Institute Bruxelles,itqi.comgrantsMagiun de prune Topoloveni (Topoloveni concentrated plum spread) the distinction ”Superior Taste Award 2013 with 2 GoldenStars”.
  • November 2013 - Topoloveni concentrated plum spread can be consumed by diabetics, with the consent of their treating doctor, according to the study we conducted for Magiun, at the Paulescu National Institute of Nutrition and Diabetes
  • May 2014 - ITQI (International Taste & Quality Institute Bruxelles,itqi.comgrantsMagiun de prune Topoloveni( Topoloveni concentrated plum spread) the distinction ”Superior Taste Award 2014 with 2 GoldenStars.
  • November 2014 - SonimpexTopoloveni received another title of Supplier of the Romanian Royal House
  • August 2015 - Topoloveni Plum Magiun was awarded with ONE GOLDEN STAR at the Great Taste Awards in United Kingdom
  • April 2016 - The Great Mufti’s Office of the Muslim Community of Romania renewed the Halal Certificate for their company and theirproducts




Magiun de prune Topoloveni

Plum Magiun Topoloveni PGI


 The Kozani Saffron Producers Cooperative from Greece and SONIMPEX TOPOLOVENI from Romania, are the beneficiaries of the Multinational project entitled “European Treasures”